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The Recency Trap and Building Deposit Balances

South State Correspondent

One of the lessons that was driven home at the recent American Banker Small Business Banking Conference in Nashville was the difference in marketing between large national banks and community banks, particularly deposit marketing. The data would indicate not marketing to a new customer is a mistake.

Marketing 195
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2021 GonzoBanker Awards

Gonzobanker

Some interesting finalists would be: M&T and People’s United Old National and First Midwest Webster and Sterling Columbia Bank and Umpqua. For the past four-plus years, Chesler has guided Glacier through continued growth and successful acquisitions across the West, all while staying true to Glacier’s local market culture.

Fintech 147
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11 Lessons From Startup Chapter 11s

CB Insights

Coda Automotive was an early player in the electric vehicle market, an early failure, and a great example of why being early is not always an advantage — even if the future your company envisions is probably the right one. Another, larger problem was that the market for electric cars did not take off the way that Coda expected.

Apple 78