Marketing Millennials Retail Tampa 
PYMNTS
NOVEMBER 8, 2016
It is the nation’s second largest grocery retailer, but Kroger is not done growing. In an annual investment meeting on Wednesday, Kroger executives said they are taking a fresh look at their acquisitions and mergers (A&M) strategy, pointing out there is $100 billion market potential in companies that are defined as requiring a turnaround.
PYMNTS
OCTOBER 9, 2018
Omnichannel features are becoming more crucial as tech-savvy millennials gain more spending power and influence, according to the PYMNTS Enterprise Retail Grocery Report. Nearly 17 percent of consumers say having the ability to scan and pay with a mobile phone is the most important factor when choosing a grocery retailer.
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PYMNTS
FEBRUARY 27, 2018
Target Market. Whipster seeks to serve a variety of riders, including millennials who’re looking for a new way to get around cities. The entire millennial generation is really contemplating modern travel in the urban area,” Olinger said. “The They don’t want cars. They don’t want the hassle of owning a car.”.
CB Insights
SEPTEMBER 24, 2018
The wellness trends is affecting everything from the way gyms operate to how retailers design clothing to how smart cities are designed. Notably, millennials are more lifestyle-focused, placing a greater value on health and wellness over material goods than ever before. Meet Maya, our hypothetical wellness-focused millennial consumer.
CB Insights
SEPTEMBER 4, 2019
Popular media coverage of millennials often fixates on the industries the generation is allegedly killing and their supposed fiscal irresponsibility. Some industries benefiting from millennials’ increased spending power, such as travel, reflect well-worn Gen Y tropes like the general preference for “experiences” over things.
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