PYMNTS

FEBRUARY 27, 2018

In all, it operates in 400 cities in North America and reveals all the choices a consumer has for a ride — giving exposure to smaller rideshares, as well as Uber and Lyft. Target Market. Whipster seeks to serve a variety of riders, including millennials who’re looking for a new way to get around cities. They don’t want cars.

Tampa 103

Tampa Millennials San Diego Illinois 103

PYMNTS

OCTOBER 9, 2018

Omnichannel features are becoming more crucial as tech-savvy millennials gain more spending power and influence, according to the PYMNTS Enterprise Retail Grocery Report. A Food Marketing Institute and Nielsen report noted that the majority of U.S.

Seattle 139

Seattle New York Milwaukee Online 139

CB Insights

SEPTEMBER 24, 2018

The wellness trends is affecting everything from the way gyms operate to how retailers design clothing to how smart cities are designed. Notably, millennials are more lifestyle-focused, placing a greater value on health and wellness over material goods than ever before. Meet Maya, our hypothetical wellness-focused millennial consumer.

Trends 76

Trends Branding Examples Industry 76

CB Insights

SEPTEMBER 4, 2019

Popular media coverage of millennials often fixates on the industries the generation is allegedly killing and their supposed fiscal irresponsibility. Some industries benefiting from millennials’ increased spending power, such as travel, reflect well-worn Gen Y tropes like the general preference for “experiences” over things.

Millennials 78

Millennials Industry Branding social media 78