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Wine.com Uncorks A Vintage Year

PYMNTS

Millennial purchases grew 36 percent in 2019, which Bergsund sees as the key to what he calls the next generation of wine drinkers. Millennials are leading a premium trend for wine. Millennials are also leading a trend in high-end spirits, which will be a focus for 2020. Revenue from the company’s mobile app grew 60 percent.