Marketing Marketing Automation Operations Reference 
Independent Banker
FEBRUARY 28, 2022
Kathy Strasser of IncredibleBank is evaluating marketing campaign management platforms. We asked several banking leaders how they’ve employed fintech to ramp up their marketing campaigns, hone their analytic strategies and gain new patrons in the process. Their ability to market and add banking functionality … is a natural fit.”.
Perficient
FEBRUARY 22, 2023
We helped one of our clients archive over $2 million in annual savings by adopting AI to automate 70% of their loan applications. The next offering for adoption within automation is more human-like Advance AI, which is being referred to as Autonomous Enterprise.
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William Mills
NOVEMBER 1, 2016
We mostly expect CIOs and CTOs to expand their technology infrastructure each year, even if modestly, to address new industry challenges, widen their growth potential or enter into new market opportunities. For your marketing and PR teams? A true academic by trade, he currently oversees the marketing strategy for the Wilmington, N.C.-based
William Mills
JULY 12, 2016
With the evolution of content marketing, today’s buyers are not relying solely on the assistance of salespeople in the same way they have in the past. This type of disconnect results in contention between the two organizations, which leads to a less effective customer acquisition operation based on an imperfect exchange of information.
Fintech Labs Insights
JULY 22, 2015
CoreIQ is a marketing automation system developed by Onovative that speeds onboarding and broadens cross-selling opportunities for community banks and credit unions. One observer at FinovateSpring 2015 referred to Onovative as “Mailchimp for Banks and Credit Unions.” It’s part of the fun of being a startup.”
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