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Decoding Data: Harnessing the Power of Your Financial Brand's Online Presence

Digital Growth Institute

This humanized approach to data will lead to more effective marketing and customer engagement.

Data 15
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Can An ‘Agnostic’ Platform Help eCommerce Merchants Make It?

PYMNTS

Consumers have more options than ever when it comes to shopping for the right product or solution online. To add to that marketing enigma — if a merchant does make it down the conversion path, if the payment process is complicated, consumers may still abandon the transaction altogether. Turning Traffic into Transactions.

Tools 122
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FUEL CYCLE Fuels B2C Relationships

PYMNTS

The data collected through these online communities gives brands the insights they need to make real-time decisions that serve the commerce king: the customer. Currently the market is incredibly volatile and uncertain,” CEO Bahram Nour-Omid told PYMNTS. — as if they were on a social network. PYMNTS: Why was the company founded?

Branding 103