Digital Growth Institute
AUGUST 2, 2023
A step-by-step approach to optimizing your digital presence using data: These steps include integrating a marketing automation platform to your website, segmenting data, gathering thick data through interviews, creating targeted ads, and optimizing digital real estate with personalized user experiences.
PYMNTS
MAY 17, 2017
Consumers have more options than ever when it comes to shopping for the right product or solution online. To add to that marketing enigma — if a merchant does make it down the conversion path, if the payment process is complicated, consumers may still abandon the transaction altogether. Turning Traffic into Transactions.
PYMNTS
MAY 26, 2017
The data collected through these online communities gives brands the insights they need to make real-time decisions that serve the commerce king: the customer. We recently introduced automated data visualization and mapping, a feature that will comb through data and make hidden connections visually apparent to users.
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