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Market your community bank with first-party data

Independent Banker

It all forms what is referred to as first-party data, or information that organizations own and collect themselves, and it’s generally considered more valuable and accurate than information that outside providers collect, or third-party data. “We In addition, many marketers don’t have tools for capturing customer information themselves.

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PSA: Technology Is For Us Too, CTOs Aren’t the Only Ones with Tech in Their Budget

William Mills

Rowe also observes marketing’s growing influence on the customer relationship. “We We have a stake in building references and creating brand ambassadors. It demonstrates how public relations and marketing are connected to business development, the sales cycle and customer successes. CRM and relationship management.