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Weirdness Is Currency In The Attention Economy

PYMNTS

That seems to be the point of most of KFC’s bizarre fast food marketing ploys. They’re strange enough to grab eyes on social media newsfeeds, giving the brand viral attention. That’s exactly why KFC’s crazy marketing strategies actually aren’t crazy at all — more like genius. Weird” is a currency in this world.

Kentucky 101
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The Future Of Fashion: From Design To Merchandising, How Tech Is Reshaping The Industry

CB Insights

The Smarter Store: How AI is Powering the Future of Retail. We dive into the AI startups and use cases making the biggest impact in retail, looking at investments, patents, and the store of the future. D2C brands shun physical retail. Retail & Virtual Merchandising. Social media accelerates that cycle.