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Weirdness Is Currency In The Attention Economy

PYMNTS

JANUARY 26, 2018

That seems to be the point of most of KFC’s bizarre fast food marketing ploys. They’re strange enough to grab eyes on social media newsfeeds, giving the brand viral attention. That’s exactly why KFC’s crazy marketing strategies actually aren’t crazy at all — more like genius. Weird” is a currency in this world.

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Kentucky Las Vegas social media Branding 101
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The Future Of Fashion: From Design To Merchandising, How Tech Is Reshaping The Industry

CB Insights

FEBRUARY 27, 2018

Social media accelerates that cycle. Influencer marketing and other social media strategies help new trends travel fast, creating rapid consumer demand for hyper-cheap fashions. Several startups have emerged to help companies explore new distribution strategies. Credit: Pinterest.

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Industry Branding social media Retail 78
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