How DTC Bike Brands Match Riders With The Perfect Fit
PYMNTS
SEPTEMBER 9, 2019
In the age of direct-to-consumer (DTC) brands, however, digital innovators are taking a new approach to bike shopping. They are selling just one model of bicycles online, and helping consumers choose the right size with digital fitting tools. The Market . The third persona group in the company’s market is the aspiring racer.
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