We analyzed 7 of the fastest-growing personal finance apps of all time to figure out the secrets to their success — here’s what we learned
CB Insights
OCTOBER 10, 2017
Allowing users to “cut” by referring other users was an innovative idea, and it worked. Mint had a more internal mechanism for showing that value — an algorithm that took a user’s financial information and sorted and categorized it upon first use of the product. The more people you refer, the faster you move up.
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