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Perficient Included in Gartner’s 2020 Marketing Technology Vendor Guide

Perficient

According to Gartner’s CMO Spend Survey 2020-2021 , marketing technology currently accounts for 26% of budgets – a larger percentage than media, in-house labor, and agencies. Despite budget cuts due to the COVID-19 pandemic, 68% of CMOs expect their martech spend to increase in the coming year.

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CVS Health Unveils Atlanta HealthHUBs; Target’s Digital Sales Rise Despite Slow Growth

PYMNTS

CVS Health started to test out HealthHUB locations last year in Houston to “overwhelming customer satisfaction” per the announcement. The stores are part of the retailer’s strategy to have up to 1,500 locations operating throughout the country by the conclusion of next year. The retail “control group” sales rose 0.5

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How QSRs Bring Mobile And Digital Payments To The Table

PYMNTS

The device came to the chain after Joseph DeCola, a Houston franchise owner, noticed one while on vacation in Hawaii. With the devices, Deshotel saw improvements in sales as well as survey hospitality scores. He brought the device to his store and Devin Deshotel, an area manager, installed it in two locations.

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Why Target Is Letting Kids Design Their Clothes

PYMNTS

Whitney Houston sang a song about it, and “ The Simpsons ” has spent the better part of 30 years parodying the sentiment. But when most people or organizations say the children are our future, they are speaking more broadly and descriptively than anything else, not so much laying out a strategy. The Return Of Tarjay .

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Millennial’s Matter to Bank Marketing

Long Lasting Ideas

A whopping 63 percent of millennials (ages 18 to 29) don’t have a credit card, according to a survey commissioned by Bankrate and compiled by Princeton Survey Research Associates International. bank marketing ideas bank marketing strategy banking technology community bank marketing Millennials mobile banking small banks'