How A New Name Sparked An Unattended Retail Turnaround
PYMNTS
JANUARY 8, 2020
Case in point, Stockwell: a self-service retail venture that got off on a very wrong foot with customers by, among other things, choosing the wrong name. Bodega’s widely stocked vending machines were presented as a disruptive alternative to mom-and-pop shops and genuine bodegas everywhere.
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