article thumbnail

SAFE Credit Union Brings Targeted Marketing To An Increasingly On-Demand World

PYMNTS

PYMNTS’ Credit Union Innovation Index found that CU members may not prioritize the latest technologies as much as bank and FinTech customers do, but they still value easy-to-use mobile apps and online capabilities. SAFE has been delivering on-demand experiences since 2016, when it launched a targeted marketing function on its mobile app. “If

Marketing 131