PYMNTS

DECEMBER 16, 2016

Here the elusive payments opportunity meets or, in fact, doesn’t meet, the elusive audience: accounts payable automation for middle-market firms. Eight questions and a series of detailed answers marked the webinar. Maybe not a hard concept, but not so easy. And what better way to get quick answers than a pop quiz? King asked. “In

Marketing Automation 100

Marketing Automation Marketing Cards Payments 100

William Mills

NOVEMBER 1, 2016

It’s our responsibility to have a finger on the pulse of fintech trends and how financial institutions’ spending and preferences for IT change year over year. A true academic by trade, he currently oversees the marketing strategy for the Wilmington, N.C.-based based fintech. Content marketing. Marketing automation.

Technology 40

Technology US Customer Experience Marketing 40

William Mills

JULY 12, 2016

Today’s buyer relies heavily on thought-leadership content, product reviews, case studies and peer recommendations that marketing teams develop to attract and nurture prospects and, ultimately, drive profitable customer action.

Marketing 40

Marketing Case Study Marketing Automation Fintech 40