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Market your community bank with first-party data

Independent Banker

First-party data for targeted marketing campaigns Community banks can use their first-party data to upsell and cross-sell to existing customers with highly relevant messages. Or, they may lack a marketing automation system, which can help banks manage their emails and send automated messages based on how recipients engage with content.

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FinovateSpring 2017 Live Blog – Day 2

William Mills

From their web site: We create, design and develop innovative applications, combining talent and technology to achieve high impact creative solutions for our clients’ needs. Seems like a pretty straightforward application of marketing automation and predictive marketing. 12:28 pm Infocorp. Ana, CEO is speaking. “20