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Google Search Debuts ‘Watchlist’ For TV, Movie Tracking

PYMNTS

Those looking for a way to keep up with what movies they want to watch will have a new Google tool to do so, according to the website 9to5google. Google’s new tool will allow users to add TV shows and movies to categories for things they’ve watched and want to watch. The tool has been rolling out gradually over the last few days.

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12 Months of Content Marketing For 2018

ABA Community Banking

” as an offer, use this month to brainstorm the kinds of content — like an ebook, whitepaper, special report or discount — that people will gladly trade their email to get. There’s a fantastic WordPress plugin called Revive Old Posts that will automatically share your older blog content to your social media channels.

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Unify your Marketing Activities For True ROI

William Mills

55% of B2B marketers say they are unclear on what content marketing success or effectiveness looks like, and that’s understandable since the sheer volume of activities alone can be overwhelming, including: Blogging; Social Media including Facebook, LinkedIn, Twitter, Google+, etc.; Marketing Today. Sales intelligence. Step 2: Convert.

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Maximizing Your Website to Generate Quality Leads

William Mills

With public relations activities, social media and blogging, you can begin drawing your prospects into your website. Once prospects have engaged with your website, the next step is conversion by providing them with access to premium content, i.e., an in-depth, well researched white paper or eBook.

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Content Marketing 101: Creating a Strategy for Your Financial Brand

Social Assurance

Hubspot has a free tool to help build your buyer persona and the option to save it and share with your team. Think about where your target audience is at (what are they searching for online, what social media platforms are they on, will they download ebooks or read blogs, do they listen to podcasts, etc.) Most likely not.