Bank Innovation
OCTOBER 19, 2017
Justin Gianninoto, director of digital strategy, presented at PRSA NJ’s “Brand Storytelling & Content Marketing” seminar to discuss how to get results for your company or organization with great storytelling.
Independent Banker
DECEMBER 31, 2021
As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. Although posting organically is an authentic way to build customer relationships, it requires time and patience to reach marketing goals.
CB Insights
MAY 10, 2018
Before BCG and McKinsey and Bain, most business people dismissed “strategy” as something for generals and political campaigns. They used every available resource to understand industries, markets, consumer sentiment, and companies’ product lines. Consultants did this because clients weren’t.
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