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Why Commerce Should be the Key to Your Digital Transformation

Perficient

A digital transformation journey is effective for businesses because it is rooted in commerce and investing in commerce throughout a digital transformation will have a direct impact on your business and its future, starting with your go-to-market strategy. Your Go-To-Market Strategy is the North Star.

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ABA Uncon: It’s All About Marketing

Social Assurance

This time of year, we should be all packing our bags and prepping for travel to the ABA Bank Marketing Conference, but like most things in 2020, any plans you made all went out the window. In 2020, the ABA Bank Marketing conference was to be held on my home turf in Minneapolis.