What Quibi’s Flameout Teaches Us about Behavior Change
Perficient
OCTOBER 29, 2020
Sure, users could watch quick bites at home in lockdown but with uncertain job prospects and large flat screens already beaming Netflix non-stop, few were willing to pay for a new service that suddenly seemed both redundant and out-of-step with the new normal. Quibi needed to move users above the FBM action line.
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