What Quibi’s Flameout Teaches Us about Behavior Change
Perficient
OCTOBER 29, 2020
Quibi also improved on the standard means of delivery, investing in a technology called Turntable to make mobile TV-watching easier. That meant it needed viewers to not only discover its brand, download its app, register and begin watching but also to subscribe at either a $5 or $8 monthly payment level. Score one for Quibi.)
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