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Addressing the Need for Personalization in the Financial Services Industry

Perficient

In the financial services industry, security, stability, and protection are foundational brand values from which to deliver customer experiences. From these key values, customer journeys and the experiences they deliver bring these brand values to life for the consumer. Elements of Delivering a Personalized Experience.

Industry 294
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FUEL CYCLE Fuels B2C Relationships

PYMNTS

BNO: When I took over as CEO in 2010, I truly believed in the company’s overall vision, but I also saw an opportunity to completely overhaul the platform and improve the user experience. We carefully analyze every new trend in relation to how it will improve our platform and the overall customer experience.

Branding 103