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We analyzed 7 of the fastest-growing personal finance apps of all time to figure out the secrets to their success — here’s what we learned

CB Insights

Robinhood’s goal was not to build an app for day-traders or portfolio managers; it was to build an app for the first-time retail investor. And it would be a constant challenge to keep them from hurting the customer experience. You can lose a lot of money as a retail investor betting on a company in one of these sectors.

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