We analyzed 7 of the fastest-growing personal finance apps of all time to figure out the secrets to their success — here’s what we learned
CB Insights
OCTOBER 10, 2017
Mint — How blog posts helped Mint get 20,000 customers pre-launch. Many fintech companies out there are trying, very literally, to become the next Mint.com. Mint’s ability to get signups using viral, high-value content was one great strategy for acquiring customers pre- and post-launch. Mint has a classic success story.
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