Remove Conference Remove Customer Experience Remove User Experience Remove UX
article thumbnail

How Headless Commerce Can Level The eCommerce Playing Field

PYMNTS

Aside from the funny name, technically it’s a digital architecture that separates the back end and front end of a retail website to optimize search results, customer experience and the purchase journey. Speaking at the UBS Global Consumer Retail Conference, Biggs stated , “Marketplace is going to be a big part of our business.

Retail 208