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The Recency Trap and Building Deposit Balances

South State Correspondent

One of the lessons that was driven home at the recent American Banker Small Business Banking Conference in Nashville was the difference in marketing between large national banks and community banks, particularly deposit marketing. Many banks fall into the “recency trap.”

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Fizzle Of The Week: The NYC Amazon HQ That Will Never Be

PYMNTS

Amazon confirmed that it will instead move forward with plans for Northern Virginia and Nashville, and continue to hire and grow across its “17 corporate offices and tech hubs in the U.S. Instead of working with the community, Amazon threw away that opportunity.”. and Canada.”. First in that line was Governor Cuomo. “A

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Bank Brand Value: Calculated!

Jeff For Banks

Spread is usually 80%-85% of a community bank's revenues. I selected a bank in this group, First Bank of Nashville, Tennessee, because I was recently there. And then I added those two numbers together, giving a pre-tax brand value, and then tax effecting it and calculate as a percent of net income.

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2021 GonzoBanker Awards

Gonzobanker

Goes to Eric Sprink, Coastal Community Bank , Everett, Wash. Randy Stevens , CEO , First Farmers and Merchants Bank , Nashville TN. Through all this, First Farmers has remained disciplined in performance and squarely focused on customers and community. Like how does that play into our communities? 82% to over 2.3%

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