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The Recency Trap and Building Deposit Balances

South State Correspondent

One of the lessons that was driven home at the recent American Banker Small Business Banking Conference in Nashville was the difference in marketing between large national banks and community banks, particularly deposit marketing. Many banks fall into the “recency trap.” There is a reason for this.

Marketing 195
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Bank Brand Value: Calculated!

Jeff For Banks

And we can measure this by looking at a financial institution's cost of interest bearing deposits, and yield on loans, compared to other regional players that have similar balance sheets. Spread is usually 80%-85% of a community bank's revenues. I kept it regional, and the same asset size range. i.e. brand.

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Fizzle Of The Week: The NYC Amazon HQ That Will Never Be

PYMNTS

Amazon confirmed that it will instead move forward with plans for Northern Virginia and Nashville, and continue to hire and grow across its “17 corporate offices and tech hubs in the U.S. Instead of working with the community, Amazon threw away that opportunity.”. and Canada.”. First in that line was Governor Cuomo. “A

New York 115
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2021 GonzoBanker Awards

Gonzobanker

From nowhere, sizable regional players are being created. Performance and multiples continue to be solid, outperforming most regional banks. Goes to Eric Sprink, Coastal Community Bank , Everett, Wash. Randy Stevens , CEO , First Farmers and Merchants Bank , Nashville TN. Like how does that play into our communities?

Fintech 147