The Beauty Of Being Brandless
PYMNTS
AUGUST 3, 2018
Millennials, on average, are less brand-loyal than their parents or older siblings. It was an insight that pushed Brandless CEO and Co-founder Tina Sharkey to rethink an online commerce offering in a very fundamental way, by eliminating what she calls the “ brand tax.” Not so much. We’re a highly curated collection.”.
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