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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

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Guest Post: FInancial Markets and Economic Update by Dorothy Jaworski

Jeff For Banks

There are some signs of slowing in the housing markets; both existing and new home sales in June fell amidst rising mortgage rates and fewer gains in home prices. Dorothy has been with Penn Community Bank and its predecessor since November, 2004. Consider the trade wars and tariffs.

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The community banks beating the Great Resignation

Independent Banker

These community banks share how they have (or haven’t) altered their hiring strategies. According to the BLS, “quit levels and rates” by employees is higher in all employment sectors than it is in “finance and insurance” specifically, which is where community banks would fall (see table below). Photo: Colin Conces. By William Atkinson.

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Spotlight on Specials

Independent Banker

As community banks attempt to grow funding for expanding their loan portfolios, most turn to a tried-and-true method: They promote a certificate of deposit “special.” Neil Stanley ( Neil@TheCorePoint.com ) is CEO and founder of The CorePoint, a company in Omaha, Neb. Five ways to price and sell CD rates, without hurting profitability.

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Employee Spotlight: Ben Pankonin

Social Assurance

At the 2011 Big Omaha event — a technology and entrepreneurial conference — I met Matt Secoske and we collaborated over coffee. “ What do you like most about your job? “ I’ve always loved seeing how community is built and defined. “ How do you stay up on current trends in the marketing and social media world?

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Ben Pankonin named “Executive of the Year” by SPN

Social Assurance

Pankonin received the award during a ceremony held May 2, 2017, at the Omaha Design Center in Omaha, Neb. “We We are very grateful for the community’s support, because it has had a big impact on our success,” said Pankonin.

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The Hallmark-ification of Marketing

Social Assurance

Why does this impact me as a financial marketer? Sure, we all know that we will have more home mortgages in the spring and more inquiries about end of year financial planning in the beginning of December, but how do you seasonalize your financial marketing? Planning a trip to one of Omaha's pumpkin patches?