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Facebook To Open Small Biz Pop-Up Concept In Select Macy’s

PYMNTS

NOVEMBER 5, 2018

The move will bring 100 popular small businesses and digital brands on Facebook and Instagram into retail stores — just in time for the holiday shopping season. And the retailer is flexible on timing: brands can stay for as short a time period as a month. Compared to traditional pop-up stores, Macy’s own staff services the brands.

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Facebook’s Sizzly, Fizzly Week

PYMNTS

NOVEMBER 9, 2018

The firm also announced another major retail play: It will be opening pop-up shops within select Macy’s locations across the U.S. The new shops will feature 100 popular small businesses and digital brands on Facebook and Instagram into retail stores, and will be housed in The Market @ Macy’s.

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