Hy-Vee Kicks Into Hy-Gear With Wahlburgers, OrangeTheory Partnerships
PYMNTS
SEPTEMBER 20, 2017
That’s the strategy Hy-Vee is investing in, and the latest move along the trajectory has been a partnership between the Iowa-based supermarket chain and two unlikely comrades: OrangeTheory Fitness and Wahlburgers restaurants. Therefore, the grocer has been tending grower relationships in the communities surrounding its stores.
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