Community Innovation Oklahoma social media 
NCR
MARCH 21, 2016
Here’s the kind of Americana we all love: Citizens Bank of Edmond, Oklahoma, is actually older than Oklahoma. That’s because the boss is a social media dynamo. Castilla is ranked #1 by the Independent Community Bankers of America (ICBA) in its list of Twitter influencers. Indeed it can, and does.
CB Insights
OCTOBER 10, 2017
Then, they spent an equal amount of time working on distributing that content both through social media (Reddit, personal finance forums) and through SEO (which wound up driving about 20% of Mint’s overall traffic). Allowing users to “cut” by referring other users was an innovative idea, and it worked.
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