How Experiential Retail Is Giving Physical Stores An Edge
PYMNTS
FEBRUARY 24, 2020
But with consumer spending holding steady, it’s important for retailers to grasp the opportunity to create innovative ways to get, keep and grow customers. It recently opened the first Market by Macy’s, a new retail concept in Southlake, Indiana. Macy’s is doubling down on experiential stores as part of its comeback plan for the year.
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