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Market your community bank with first-party data

Independent Banker

Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Community banks own an enviable amount of data, but not all are leveraging it to its fullest extent. By Mindy Charski People share important data about themselves with their community bank in myriad ways.

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The community bank’s complete guide to building trust

Independent Banker

In this feature, we’ll look at a number of ways you can continue to build trust—an especially crucial task as the pandemic continues, telecommuting persists and consumer banking practices evolve. But for most community banks, building a trustworthy brand isn’t a conscious effort. fashioned customer service.

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The 2022 GonzoBanker Awards

Gonzobanker

Hats off to Thomas Shara at Lakeland and Tony Labozzetta of Provident for architecting the new $25 billion super-community bank in New Jersey. The Smarter Bank Customer Experience Award. Goes to Brent Beardall, president and chief executive officer, WaFd Bank. The Smarter Bank Innovation Award.

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