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Market your community bank with first-party data

Independent Banker

Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Community banks own an enviable amount of data, but not all are leveraging it to its fullest extent. By Mindy Charski People share important data about themselves with their community bank in myriad ways.

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Podcast: Crafting a sweet customer experience

ABA Community Banking

The cookies may be pre-packaged in plastic now, but human touch remains essential to community banking. The post Podcast: Crafting a sweet customer experience appeared first on ABA Banking Journal.

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Helping Community Banks Turn On The Innovation Switch

PYMNTS

Innovation has always been important for community banks, but the driving force of digitization over the last decade has greatly sped up the pace, said Kevin Tweddle, chief innovation officer for the Independent Community Bankers of America ( ICBA ). Community banking is no exception. Leveling the Playing Field.

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Listen: Community banks set to continue fintech investment

BankInovation

While big banks mobilize billions in tech development, community banks are continuing their own technology journeys through fintech investment.

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Best practices for regional, community banks to create modern IT infrastructures

BankInovation

Emerging financial technology companies have built new services and offerings that place the customer experience front and center, providing a flexibility and speed that traditional banking institutions struggle to match.

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Podcast: The Community Bank Digital Transformation Roadmap for 2022

ABA Community Banking

What's on the community bank roadmap for digital process improvement in 2022? On the latest episode of the ABA Banking Journal Podcast, Chris Bailey lifts the curtain on his bank's investments in digital signature management, conversational capabilities and client business optimization.

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Podcast: How a community bank boosted its consumer mortgage program

ABA Community Banking

How does a community bank whose bread and butter was mortgage lending make the business sustainable in a time when mortgages have increasingly moved to the nonbank sector? The post Podcast: How a community bank boosted its consumer mortgage program appeared first on ABA Banking Journal.