Retail Pulse: DSW Expands In-Store Experiences; L Brands Plans Store Closures
PYMNTS
MARCH 1, 2019
Brick-and-mortar fashion retailers are developing in-store experiences to encourage customer loyalty. markets, aiming to generate repeat visits as part of its experiential retail efforts. Shoppers can pick shoes from a display wall using the technology, which sends a message to the salesperson on a mezzanine level of the store.
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