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Retail Pulse: DSW Expands In-Store Experiences; L Brands Plans Store Closures

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Brick-and-mortar fashion retailers are developing in-store experiences to encourage customer loyalty. markets, aiming to generate repeat visits as part of its experiential retail efforts. The retailer, which has 1,143 stores globally, closes an average of around 15 stores annually. Austin, Texas; and Dublin, Ohio.

Branding 129
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DSW’s Amazon-Proof Makeover Move

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In an era that has seen physical retail locations — particularly large box stores — suffer from consumers becoming increasingly enamored with the online experience, it was still a bit of a surprise to see shoe retailer DSW log something of a bumpy 2017. The shoe retailer even tried to sell eBuys, but there were no takers.

Columbus 108