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Retail Pulse: DSW Expands In-Store Experiences; L Brands Plans Store Closures

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DSW began working with W Nail Bar in 2017; the two companies offer salon services at Columbus, Ohio’s Easton Town Center and the Polaris Fashion Place. And NPD Group data found that millennials spent one-third of bra dollars last year on sports bras. markets, aiming to generate repeat visits as part of its experiential retail efforts.

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DSW’s Amazon-Proof Makeover Move

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But going into eCommerce isn’t flip-a-switch easy, and though the firm tried to make the business work with new management in 2017, it was writing down the value of eBuys on its balance sheet to the tune of $52.7 The vertical space lets us use only 40 percent of the store footprint,” Rawlins told the Columbus Dispatch.

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