Why The Next Big Connected Commerce Play Is Television
PYMNTS
DECEMBER 11, 2017
That might not be a crazy assumption: Reports from Nielsen reveal that television viewership by that demographic has declined more than 40 percent since 2010 and is off 11 percent year over year for the older half of millennials aged 25 to 34. In the 1960s. Popeil started buying remnant ads that would run at odd hours at $7.50
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