Why The Next Big Connected Commerce Play Is Television
PYMNTS
DECEMBER 11, 2017
Popeil set up shop in New York in 1937 and then later in Chicago in 1941, where he invented a slew of household gadgets — like potato peelers and cheese slicers. Each demonstration ended with a call to action — with the infamous “operators standing by” to take orders for what consumers just saw over the course of 30 seconds and had to buy.
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