Black Friday Data Shows Changing Future For Department Stores
PYMNTS
DECEMBER 2, 2020
For Black Friday, a day where department stores should be playing a dominant role with their anchor tenancies and advertising power, the big box merchant chains carried the day. Categories that came in ahead of non-Macy’s department stores included other (19.6) PYMNTS research shows how the role is changing. Walmart was visited by 60.9
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