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Maximizing Your Website to Generate Quality Leads

William Mills

Once prospects have engaged with your website, the next step is conversion by providing them with access to premium content, i.e., an in-depth, well researched white paper or eBook. To access or download a white paper or eBook, have prospects fill out a short form on your website.

eBook 41
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2018 Top MarTech Trends: Top Pain Points and Spending Priorities for CMOs

Payments Source

Not surprisingly, 36% of marketers surveyed indicated that they are likely to spend to address the issue of bad data. CASE STUDY] Data-Agnostic? In order to be successful, Marketing departments will have to invest in these valuable areas in 2018. What are the capabilities for marketing and sales intelligence?

Trends 72