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The Senior Executive’s Guide to Site Migrations – Step 1 of 4: Plan

Perficient

Well, I mean the big thing is to make smart decisions with, as best you can, a uniform way for coming up with what you think the ROI is going to be across different channels and technologies. We usually see a bit of a dip from organic for the first six to eight weeks since Google reprocesses and reindexes the entire site.

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