Retail Pulse: Macy’s Collaborates With Brands For STORY; Kohl’s Accepts Amazon Returns
PYMNTS
JULY 12, 2019
Brick-and-mortar retailers are opening experiential concepts by working with other brands as they look to engage consumers with experiences instead of products. The retailer will “come to life” within the spaces with a mix of hard goods and apparel from its private brands Field & Stream and Alpine Design.
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