Location Detection: Building The Bank Business Case For Better Geolocation Data
PYMNTS
JANUARY 19, 2021
PYMNTS has found that 55 percent of millennials say they would switch to an FI that uses geodata to enhance the security of users’ accounts. That number is even higher for those individuals who earn higher wages – and taken together, higher earners and younger demographics are the sweet spot of banks’ customer bases. The Disconnect.
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