We analyzed 7 of the fastest-growing personal finance apps of all time to figure out the secrets to their success — here’s what we learned
CB Insights
OCTOBER 10, 2017
A host of startups have emerged to capitalize on this trend. Acorns’ rock-bottom customer acquisition costs as driven by non-viral referral. The more people you refer, the faster you move up. Allowing users to “cut” by referring other users was an innovative idea, and it worked. In aggregate, they command $1.3
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