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Market your community bank with first-party data

Independent Banker

Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. It happens every time they open a checking account, apply for a mortgage, make a direct deposit, log into a bank’s website or chat with a banker, and more.

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Commercial Credit Trends – Where to Tread Carefully

South State Correspondent

This data is critical for pricing, capital allocation, and marketing. In 2021, we published articles warning bankers against higher rates (for example, HERE ) and the resulting impact on credit. We have seen the higher rates, and now bankers should brace for a credit shock. Lending is getting riskier.

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The 2022 GonzoBanker Awards

Gonzobanker

All of you with your hands up… … uh huh. It would have required a few trips to the local dispensary to dream up what bankers have endured this year. 2022 was the year the fintech industry and venture capital firms figured out that banking is harder than everybody thought. OK, show of hands. Pull ’em down. No, you didn’t.

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