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Market your community bank with first-party data

Independent Banker

When we have first-party data, we can target much more precisely and can obviously reach those individuals one-to-one,” says Andrew Catalano, chief innovation officer of digital marketing agency Austin Williams in Long Island, N.Y. We can take that data and we can reach that person online,” Catalano says. “If

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The ICBA 22/23 executive committee is all in

Independent Banker

When the 2022/23 ICBA board of directors was introduced at ICBA LIVE in San Antonio, Texas, there was a palpable sense of excitement in the air. It’s an honor to work with them as we focus on advocacy, education and innovation for the community banking industry. By Molly Bennett.