We analyzed 7 of the fastest-growing personal finance apps of all time to figure out the secrets to their success — here’s what we learned
CB Insights
OCTOBER 10, 2017
A host of startups have emerged to capitalize on this trend. Acorns’ rock-bottom customer acquisition costs as driven by non-viral referral. For personal finance tools, pre-launch marketing is where you lay the foundation of your product. In aggregate, they command $1.3 trillion in annual spending.
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